A Division of Bay Verte Machinery


Joe and his co-worker, William Seidemann, spent weekends using crude bending jigs and pure muscle to fashion two sample sets of five handles and ten sockets. Using only these demo sets and brochures, Johnson and Seidemann generated over 500 C.O.D. orders. With this initial success, the Snap-on Wrench Company was formed. Johnson and Seidemann sought out the expertise of Stanton Palmer and Newton Tarble to market and sell their product. They would quickly leave their mark with groundbreaking ideas such as the “magic” green cloth and direct-selling. Production was ramped up with the opening of a 2,500 square foot manufacturing facility in Milwaukee, WI, and the first 500 orders were filled within six months.

Website: https://www.snapon.com/